30 Dec Brevo vs ActiveCampaign: Advantages and Pricing of Each Tool
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When you’re looking for an email marketing and automation tool, it’s normal to have doubts. There are so many options that it can be difficult to decide which one fits your business best. And if you’ve landed here, you’re probably wondering: Brevo vs ActiveCampaign — which one is better for me?
What is Brevo?
Formerly known as Sendinblue, Brevo is a digital marketing platform designed to make email marketing more accessible to everyone. But it doesn’t stop there: it also lets you send SMS, WhatsApps, manage contacts, and automate communications in a simple way.
One of its greatest strengths is that it combines multiple functionalities in one tool, ideal for small businesses or teams looking for an “all-in-one” solution without complications.
What is ActiveCampaign?
ActiveCampaign is a very powerful marketing automation platform designed for users who want to take their strategies to the next level. It not only lets you do email marketing, but also build complex sales funnels, manage an advanced CRM, and personalize the user experience in great detail.
ActiveCampaign is typically the preferred choice for companies with experience in digital marketing or for those looking for deep automation and segmentation capabilities.
Brevo vs ActiveCampaign: key differences
Now that we have a general overview of each tool, what are the real differences between Brevo and ActiveCampaign?
The main difference lies in the complexity and depth of their features. While Brevo focuses on a simpler, more accessible experience suitable for all users, ActiveCampaign offers a much broader and more powerful set of options — but it also requires more time to learn and configure.
Brevo stands out for its ease of use. Its interface is intuitive, and with just a few clicks you can launch campaigns, build basic automations, and manage contacts. It also offers a generous free plan that allows small businesses to get started at no cost.
Meanwhile, ActiveCampaign excels in advanced automation. You can build highly specific workflows, trigger emails and actions based on user behavior, and manage multiple sales pipelines through its integrated CRM.
In summary:
- Brevo is ideal if you want something quick, affordable, and simple.
- ActiveCampaign is perfect if you need complex workflows and highly personalized communication.
Advantages of Brevo
One of Brevo’s biggest advantages is its accessibility — not only in pricing but also in ease of use. You don’t need advanced marketing knowledge to get started.
Its main strengths include:
- Free plan available: Send up to 300 emails per day without paying a cent. Perfect for beginners or small contact lists.
- Multichannel platform: Manage email, SMS, WhatsApp, live chat, and forms from one place.
- Free CRM: Includes a simple yet functional CRM to manage and segment contacts.
- Ease of use: Its drag-and-drop editor is intuitive and visual — no technical skills required.
- Very competitive pricing: Even paid plans are more affordable compared to other tools.
Advantages of ActiveCampaign
Although ActiveCampaign may be more expensive and harder to use at first, it also offers powerful benefits for certain types of businesses:
- Advanced automations: Build behavioral-based workflows, multi-step funnels, and segmented sequences in detail.
- Dynamic segmentation: Lists update automatically based on user actions, enabling highly personalized messaging.
- Powerful sales CRM: Useful for teams that need strong pipeline management, tasks, follow-ups, and forecasting.
- Extensive integrations: It connects with countless external tools (CRMs, ecommerce platforms, social media, analytics…).
- Highly rated customer support: Especially in higher-tier plans.
Brevo vs ActiveCampaign pricing
Brevo offers a free plan, which is ideal if you’re on a tight budget. Paid plans start at around €19/month, depending on the number of emails you need to send and the size of your contact list.
ActiveCampaign, on the other hand, doesn’t offer a free plan, but it does include a free trial. Its paid plans start at €15/month, but this price can increase quickly as your contact list grows or you need more advanced features.
One important detail: ActiveCampaign usually applies its best pricing when you subscribe to annual billing.
Brevo vs ActiveCampaign: which one is right for you?
Choosing between Brevo vs ActiveCampaign depends heavily on your current situation and your medium-term goals.
Choose Brevo if…
- You’re just getting started and don’t want to spend much.
- You don’t need very complex automation.
- You prefer a tool that’s easy to use and quick to set up.
Choose ActiveCampaign if…
- You want to build more sophisticated sales funnels.
- You need highly personalized user journeys.
- Your sales team needs a more complete CRM.
If you have a small list or you’re just starting out, Brevo might be enough. If you’re growing and need a more powerful marketing strategy, ActiveCampaign can offer better long-term results.
Your strategy leads the way
If you want guidance throughout the process, at Estudio Algaba we’re here to help. We analyze your needs, propose the best solution, and configure everything so you can focus on growing your business. Don’t think twice and…
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