Build a basic corporate image for your business

26 Jun Build a basic corporate image for your business

The corporate image of a company is the perception that the public has of it. It is based on a series of factors such as the logo, slogan, website and applications, advertising, corporate culture, and the overall public behavior of the company.

A good corporate image can help companies differentiate themselves from their competitors, attract new customers, hire the best available employees, or attract new partners.

Developing a basic corporate image

As we say, every company or business needs a basic and positive corporate image to be able to communicate its identity and values to the public. This is what you need for a basic corporate image:

• A simple and easy-to-remember logo.
• Corporate colors are consistent with the logo, the business scope, and the identity that you want to show.
• One or several corporate fonts (no more than 3) are to be used for the logo and any marketing or documentary material.
• A consistent communicative tone and style with the company’s values.

All of this can be grouped into a basic corporate identity manual which must be faithfully followed in any internal or external communication.

How to improve corporate image?

If you already have a well-established corporate image for your brand but want to improve it, here are some suggestions:

• Clarify and seek coherence in all your messages, including visual ones.
• Make sure it is communicated and embraced by your employees and partners.
• Develop advertising and digital marketing campaigns that are consistent with the corporate identity.
• Find ways to provide the best customer service across various channels.
• Develop a social responsibility strategy and communicate it.

A positive corporate image is a valuable asset for any business, regardless of its size or market.

What are the objectives of a corporate image?

The objectives pursued by corporate identity are:

• Create a sense of belonging among customers, partners, and employees.
• Differentiate from the competition.
• Establish mechanisms for quality control of the services offered.
• Generate a positive opinion towards the brand, products, or services.

What is the difference between corporate image and identity?

We can differentiate corporate image and identity as follows: identity is what the company wants to convey about itself, while image is how the public perceives it.

Corporate identity is what the company wants to convey about itself the expression of its personality and visual essence while the corporate image is how the public perceives the brand.

Online tools to create a basic corporate image

There are many online tools and applications you can use to start creating a basic corporate image for your company. These tools allow you to create logos, and color schemes, select harmonious fonts, and design all kinds of corporate identity elements. However, before you get started, you should have a clear idea of what image you want your brand to project, who your target audience is, and which communication strategies are most effective based on your industry or the nature of your products and services.

Some of the most popular tools include:

• Canva: A free tool that allows you to create logos, graphics, presentations, and other marketing materials.
• Adobe Express: A free tool that allows you to create logos, graphics, presentations, and other marketing materials.
• Logo Garden: Logo Garden is a free tool that allows you to create custom logos.
• Logo Maker: Another free tool that allows you to create custom logos.

At Algaba Studio we can help you with the corporate image of your business

Whether you are taking the first steps with your company or already have a consolidated business, at Algaba Studio, we can assist you with the corporate image of your company. We guide you and help you create it from scratch, first identifying your target audience and conducting an analysis of your market and competitors to ensure that you will convey the necessary values to the public in the most effective way. Additionally, we design all the materials you need, develop your website, and create an effective and coherent advertising strategy for your brand.

We can also help you identify any mistakes you may be making, differentiate yourself from your competition, or address any image crises your business may be facing.

Contact us and let’s start with a coffee 🙂

About The Author

Clara Gelardo

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