ConvertKit: Discover this tool to manage your automations


ConvertKit: Discover this tool to manage your automations

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ConvertKit is an email marketing platform designed for online stores, content creators, and entrepreneurs. It offers a wide variety of automation and email deliveries to your entire database to facilitate the management of each task and notification. Additionally, it allows you to tag all your subscribers based on their actions, so you will get to know each of them closely and offer them tailored content according to their needs.

You may be familiar with other similar tools like ActiveCampaign or Brevo, but in terms of functionality and costs, we will discover that ConvertKit offers much more for less.


How to Use ConvertKit?

  1. Create an account: Visit the ConvertKit website and sign up for an account tailored to your needs, based on the plan you choose.
  2. Set up your email lists: Once you have logged into your account, the first step is to create an email list. Lists allow you to organize your subscribers according to different criteria. You can have a general list, but you can also create segmented lists to target specific groups of subscribers. This is an important step to start taking advantage of the platform.
  3. Create subscription forms: Subscription forms are the way visitors to your website can register to receive your emails. ConvertKit allows you to create customized forms that you can embed on your website or share directly with your audience.
  4. Create email sequences: Sequences are a series of automated emails sent to your subscribers at specific time intervals or based on certain triggers. You can create welcome sequences for new subscribers, sales sequences for promotions, educational sequences, etc.
  5. Design emails: Use ConvertKit’s email editor to design your emails. You can choose from different templates and customize them with your content, images, and calls to action.
  6. Automate workflows: ConvertKit allows you to automate many tasks related to email marketing. You can set up rules and triggers to send specific emails in response to certain actions by your subscribers.
  7. Analyze and optimize: Use ConvertKit’s analytics tools to track the performance of your email campaigns. You can view metrics such as open rate, click-through rate, and conversion rate to understand which emails are performing best and optimize your strategy accordingly.

Email Sequences: The Best Tool for Selling Online Courses


A ConvertKit email sequence is a series of automated emails sent to your subscribers in a specific order and at predetermined time intervals. These sequences are used to build relationships with your subscribers, inform them about a specific topic, offer relevant content, or guide them through a sales funnel.

One of the most common email sequences is the welcome sequence, which is sent to new subscribers shortly after they sign up. This sequence typically includes a welcome message, information about what to expect from your emails, and possibly some useful resources for subscribers.

You can also create email sequences designed to educate your subscribers on a specific topic. For example, if you have an online course you want to promote, you can create a series of emails that deliver educational content related to that topic over several days or weeks.

Email sequences are also commonly used in sales strategies. You can create a series of emails designed to guide your subscribers through a sales funnel, introducing your product or service, highlighting its benefits, and addressing common problems or pain points.

In ConvertKit, you can set specific time intervals between each email in a sequence. This allows you to control when messages are sent and how often your subscribers receive new content.

In summary, a ConvertKit email sequence is a powerful tool for automating the delivery of relevant content to your subscribers and nurturing your relationships with them over time.


Success Story: Selling Online Courses through ConvertKit

At our digital marketing agency, we have in-depth knowledge of the ConvertKit tool and how to use it to enhance and boost your sales funnel. Let us tell you how we managed to launch an online language school and successfully manage its sales funnels with ConvertKit.

The steps we took to achieve these excellent results in selling online courses with ConvertKit were as follows:

  1. Managing Leads and Creating an Email List: By attracting leads through a free webinar via organic social media and ads, we created a list in ConvertKit for subscribers interested in our course. You can segment this list based on interest in the specific course or other relevant criteria for future use.
  2. Creating a Welcome Email Sequence: Develop a welcome email sequence for new subscribers to your list. In this sequence, we introduce our webinar to them and remind them of the start date at different times so they don’t miss it. At this point, we don’t talk to them about the main course we want to sell to avoid being too invasive. We want them to enjoy the webinar!
  3. Offering Free Content Related to the Course in the Webinar: To generate interest and trust in our course, the webinar serves to get closer and have your audience bond with you in a transparent and friendly manner. We offer materials in each webinar that are valuable to them: guides, videos, or mini-courses that provide value to our subscribers and prepare them to consider purchasing the full course.
  4. Creating a Sales Page: Use ConvertKit to create a sales page or landing page where you can describe your course in detail, highlight its benefits, include testimonials, and explain the enrollment process. You can link this page from your promotional emails and use it as a focal point for your sales efforts.
  5. Setting Up a Sales Email Sequence: We developed a sales email sequence that is sent to subscribers interested in your course. This sequence includes a series of emails designed to highlight the benefits of the course, address common objections, and offer discounts or incentives for enrollment.
  6. Automating the Enrollment and Course Delivery Process: We used ConvertKit’s automation features to set up an automated enrollment process for the course once a subscriber makes a purchase. Automated emails can also be set up to deliver course content over time, provide reminders about upcoming lessons, or send additional materials to enhance the student experience.
  7. Tracking and Optimization: We conducted thorough tracking of the performance of our emails and sales pages using ConvertKit’s analytics tools. This allows us to identify which emails and strategies are generating more conversions and make adjustments to optimize your online course sales process.

By following these steps and leveraging ConvertKit’s automation and analytics features, you can use this email marketing platform to effectively and efficiently sell your online courses. Discover ConvertKit with Estudio Algaba and increase your online sales!

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